PC Satellite TV – Expanding Your Media Center PC

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With the arrival of media center PC’s, PC Satellite TV cards have become more popular. With a media center PC, you don’t have to spend a lot of money as you would with desktop components. You can have an affordable DVD player, surround sound system, and have the ability to play a wide range of audio and video formats. Here’s a few great things about integrating satellite TV with your personal computer:

o You can receive digital satellite programming for free

o You can have a free digital video recorder (DVR)

o PC satellite TV systems are highly affordable

Receive Satellite Channels For Free

Don’t get too anxious about this. When I mentioned free, I’m not talking about satellite TV piracy. Just like there is free local television, you can receive free digital satellite channels as well. This is called Free-to-Air (FTA) satellite programming. These channels are not encrypted and you’re free to legally view them without paying any monthly fees.

Record Digital Video On Your PC

Most satellite TV cards have the functionality and software to record programs that you receive. You can either record live shows, or schedule your DVR to record at times and dates that you specify. You also have the capability to time-shift. So if you had to take a small break in the middle of a live show, you could come back, rewind, and start from where you left off. Unlike popular DVR’s on the market, you don’t have to pay any monthly fees.

Highly Affordable Digital Television

If you consider not having to pay any monthly satellite or DVR fees, you can see that you’ll be saving a lot of money. The only thing that you’re required to pay for is the satellite dish, PC satellite TV card, and any installation fees. You can save more money if you decide to install the equipment yourself.

Even though all of this might seem too good to be true, please keep in mind that all of this is free programming. It isn’t comparable to premium channels that you could receive through DirecTV or Dish Network. However, there are hundreds of Free-to-Air channels that you can receive. If you’re not too much of a TV-holic, you might want to learn more about Free-to-Air television a bit more.

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American Mainstream Media – Player Or Tool?

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Many different types of communication tools, such as the TV, cinema, radio, newspapers and magazines, web sites and the music industry, can be classified as media. An important issue relating American media is the concept of “concentration of media ownership”. This concept implies that the ownership of most of America’s media lay in the hands of a few media conglomerates, who both earn huge sums of money through advertising and sale of copyrighted material, and, at the same time, are considered as important global players, regarding the fact that they influence people’s views about their surrounding world to a large extent.

But on the other hand, some argue that instead of being powerful players, the American media are in fact tools in the hands of the government. In this paper, each theory will be investigated to see which one better describes the role of media in both the American society and also the world.

It is claimed that there is no stronger power in the world than the American public opinion, and this public opinion is itself shaped by the media, so media can be regarded as taking the place of the powerful kings and popes of the past centuries (National Vanguard Books, 2004). There are many different ways through which media carefully shapes people’s opinions. It provides its audience with an image of the world, and then tells them what and how to think about that image. By stereotyping, the media also tell people how to think and judge about others (this others can refer to different races, women…). The media also plays its role by concentrating on certain stories and issues, while omitting others.

Among other communication media, the television is the most influential, regarding the fact that people spend a lot of time watching TV, probably much more than they spend on other media, such as the cinema or newspapers. According to a survey by Mediamark Research, 98% of Americans have a television, while only 79% are newspaper readers. Three examples of how public opinion is shaped by American media are:

– middle east news, and how the Arab-Israeli conflict is portrayed

– the 9/11 events and the wars that followed

– racial issues

The government has always declared the media to be a power that doesn’t always act in the right way. The conservatives have always complained that the US media have been unpatriotic and not supportive of government’s foreign policy, or simply too liberal.

The Media Research Center has carried out a study on the role of media on the war on terror, from such a conservative viewpoint. The report gives examples of why the American media have not reported the war and relating issues in the correct way:

– Peter Jennings of ABC, in a live program 2 days after the 9/11 attacks stated: “the US might no longer be a free country” and he also claimed that civil liberties have been suspended in the country.

– The “US Patriot Act” was reflected in a way by the media that made it look like some form of unconstitutional “snooping into the lives of ordinary Americans”.

– In the case of moving of Al-Qaede prisoners to Guantanamo Bay, media reported that they had been tortured, and should have access to civilian courts.

– When the New York Times revealed that the NSA (National Security Agency) was monitoring phone calls, it made it look like a threat to civil liberties. (Rich Noyes, 2006)

There are other studies that have used the war on terror to conclude that the media in America have been independent players, and not controlled by the government.

Jim Kuypers is a political communication researcher who claims that the mainstream media intentionally reflected the speeches of President Bush in a biased manner. Kuyper claims that “if someone were relying only on the mainstream media for information, they would have no idea what the president actually said. It was as if the press were reporting on a different speech.” He concludes the US media to be an “anti-democratic institution”. (Kuypers, 2006)

Other writers have claimed that the media have concentrated too much on the government’s failures and weaknesses during the war. (Lustick, 2006)

Opposing this “media as power” theory which portrays the US media as an independent power, calls it the “Fourth Estate”, and claims that journalists are more influential than any government official in setting the public (and sometimes foreign) agenda, are the “media as tool” advocates.

Two important points helps understand why the media are referred to as a tool:

– the media is dependent on the government for the information that it can obtain, and that it can call credible

– the media can criticize the government only within certain parameters that are acceptable to the government and its notion of national security

These facts are said to turn the media into a public relations arm of the US government. (Edward, 1993)

Again, the war on terror would be an interesting context in which the role of media can be studied, this time with the “media as tool” viewpoint.

The concept of “embedded journalism” appeared during the 2003 invasion of Iraq, and proved to be a good way to keep reporters content and controlled at the same time. The media put pressure on the government to allow them better access to battlegrounds; they were not pleased with the way they were shut down from information in case of Afghanistan, and also the way they were censored in the Gulf War. And pentagon made the best out of all this, as Lt. Col. Rick Long of the U.S. Marine Corps put it: “Frankly, our job is to win the war. Part of that is information warfare. So we are going to attempt to dominate the information environment.” (Kahn, 2004)

In this project, reporters signed contracts with the military which limited what they were allowed to report. Reporters were embedded in selected military units, and so shared their everyday lives with soldiers, and relied on them to get them to the place they wanted, and they usually didn’t have access to any other source other than the military.

A Penn State study reveals that this project did affect the number and the type of stories that were published by major newspapers, and the result was that more articles about the U.S. soldiers’ personal lives and fewer ones about the impact of the war on Iraqi civilians were printed in the 754 news articles that were analyzed in this study. (Linder, 2006)

It can be concluded that the media can enjoy a certain degree of independence, provided that they don’t cross certain red lines, and remain faithful to certain notions that are important to the US government. American media is not just a “power” or a “tool”, but a powerful tool that can be used in a very affective way by the government, if only they can come up with clever ideas and projects, like the “embedded journalism” project. In the “Information Age” (Hess and Kalb, 2003), tactics like hiding the whole story or direct censoring will certainly be ineffective. The US government surely will evaluate its “embedding strategy” and might come up with new and innovative ideas in order to reflect issues and events in its own way, and stay in control of this powerful soft tool.

Bibliography:

1. Edward, Herman, The media’s role in U.S. foreign policy (Power of the Media in the Global System), Journal of International Affairs, June 1993

2. Hess, Stephen and Kalb, Martin, The Media and the War on Terrorism, Brookings Institution Press, 2003

3. Kahn, Jeffery, Postmortem: Iraq war media coverage dazzled but it also obscured, NewsCenter, 18 March 2004

4. Kuypers, Jim, Bush’s War: Media Bias and Justifications for War in a Terrorist Age, Rowman & Littlefield Publishers, Inc. , October 28, 2006

5. Lustick, Ian S., Trapped in the War on Terror. University of Pennsylvania Press, University of Pennsylvania Press, 2006

6. Linder, Andrew, Study on Embedded Journalism, The Pennsylvania State University, 2006

7. Noyes, Rich, MRC research director, The Media vs. The War on Terror: How ABC, CBS, and NBC Attack America’s Terror-Fighting Tactics as Dangerous, Abusive and Illegal, September 11, 2006

8. Research staff of National Vanguard Books, Who Rules America? The Alien Grip Our News and Entertainment Media Must Be Broken, November 2004

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Agricultural Biotechnology International Conference Kicks Off in Australia

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A major international conference on agricultural biotechnology starts in Melbourne, Australia, today (August 6, 2006).The Agricultural Biotech International Conference (ABIC) brings together representatives of biotech companies, agricultural researchers and policy makers from across the world.

The theme of this conference is Unlocking the Potential of Agricultural Biotechnology. Some of the topics to be discussed include:

* Importance of biotechnology in meeting global food requirements.

* Application of agricultural biotechnology in biomedicine.

* Commercialization of innovative biotechnology.

* Practical applications of genomics to cereal crops.

* Using biotechnology to protect and enhance food supply.

* Biotechnology in developing countries.

Unlocking the potential of agricultural biotechnology is an issue that has been with us since the commercialization of the first genetically modified crop a decade ago. Developed countries, notably the U.S. and Canada, appreciate that agricultural biotechnology has been a prime mover of their economies. They have massively invested in it, effectively eclipsing the so-called conventional agriculture. The gains have been innumerable.

Farmers in these countries have almost doubled their income from cultivating genetically modified crops, that are usually high yielding and pest resistant.

In developing countries, the picture is different. Agricultural biotechnology remains a contested issue. Many developing countries would not embrace because of their distrust for the developed countries. Others have been fed with lies that agricultural biotechnology, and in particular Genetically Modified Organisms (GMOs), pose danger to the environment and the health of consumers.

Positive attributes of agricultural biotechnology must be played out at the Melbourne meeting for all to listen.

It’s encouraging that delegates from developing countries such as Prof. Jennifer Thomson (South Africa), Dr. Jagadish Mittur (India), and Dr. Rangsun Parnpai (Thailand) are attending this conference. They have a chance to learn firsthand how agricultural biotechnology has revolutionized the economies of such countries as the U.S., Canada, New Zealand, and Australia. These delegates must explore how their countries can similarly benefit from agricultural biotechnology.

Since this is a gathering of experts in agricultural biotechnology, it’s expected that there will a productive debate on the potential of agricultural biotechnology. Delegates should conduct their deliberations with developing countries in mind. It’s here where agricultural biotechnology is in dire need.

Developing countries delegates are encouraged to view this conference as a window of opportunity to learn from as many experts as possible on the potential of agricultural biotechnology.

Once the curtains of this conference fall, delegates from developing countries must ensure that they share the lessons learnt with policy makers, scientists and farmers in their respective countries.

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LCD vs. DLP TVs

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Two new technologies in the world of TV, DLP and LCD, are now in a tight competition. Not long ago, everyone was talking about Plasma and LCD – which one would win? It became clear to most that Plasma, with its short lifespan of just 3-4 years, was simply not the best choice. In fact, the LCD screen has several benefits over plasma. For instance, LCD screens run much cooler than the average plasma TV, and thus require less power to operate. Plasma TVs run so hot, in fact, that they require a fan to cool them down – which can be noisy. In addition, plasma screens have a tendency to degrade over time, slowly becoming dimmer. LCD screens, on the other hand, run relatively cool, and do not degrade over time. Some Plasma owners, who have used their TVs for a few years now, have already witnessed the dimming of their screens. Also, LCD screens tend to have overall better picture quality, and are typically 10 to 15 percent lighter than plasma.

Now the choice is mainly between LCD and DLP – two distinct technologies that offer slight differences in display, price, and performance. If you are looking to buy a new flatscreen TV this year, you are probably wondering which one is right for you.

What are DLP, LCD TV Screens?

DLP stands for Digital Light Processing, while LCD stands for Liquid Crystal Display. DLP technology, developed by Texas Instruments, uses a DMD, or Digital Micromirror Device, contructed of 1.3 million microscopic mirrors. Each of these mirrors is essentially a single pixel. When a digital signal enters the DLP system, each mirror is either activated or not, resulting in tapestry of mirrors tilting either towards the DLP light source or away. This process produces different levels of light and dark reflected by each individual mirror. The colors are produced when the DLP light sources run through a red, green, and blue color filter on a moving wheel. Depending on the lightness/ darkness of each mirror, the colors come in an enormous amount of shades, producing vivid color images.

LCD screens are made of several polarized glass panels, between which are liquid crystal molecules. An electric current is run through the crystal molecules, changing their position in respect to the glass. As light passes through the molecules, these changes in angle result in different lightness/ darkness patterns that produce images on the screen. There are usually three polarized glass panels, one with red pixels, blue, and green. This system also produced very accurate, vivid images, but angle is important. You may notice that the best colors in an LCD display are seen straight-on.

Is DLP, LCD TV Screens better than the other?

Simply put, that is a difficult question to answer. Unlike Plasma TV screens DLP and LCD last much are longer, and are considered to both have superior image quality. LCD screens tend to have slightly better contrast, with a larger range of black and white color shades. DLP, however, still has faster refresh rates than LCD (although LCD has been vastly improved in this area over the last two years). This can have implications if you are really into high-action motion (sports, action movies), because movement may seem a little blurred with LCD at times. Also, you’ll want to remember that in order for you to get the best color out of your LCD, you have to sit right in front of it. LCD TVs also have a slightly shorter lifespan than DLPs, with only 45,000 to 60,000 hours compared to 75,000 hours or more. As far as price goes, LCD and DLP are still more expensive than Plasma, but like all things in time, their price has been coming down. And right now, DLP is slightly more expensive than LCD, but not by much. DLP, in our eyes, is the best investment, at least for the next few years.

Click

here for popular DLP TV units and prices
.

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How To Make Successful Communication Through International Conferencing Services

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Do you feel the necessity of communicating with others all around the globe? International Conferencing is the best ever way to meet the end of your like nature requirement in a gainful way. Such conferencing features Audio Conferencing which works through telephone calls using people’s voices or audio medium. This system attaches a group of people, dialing into a specific conference network, hosted by particular conferencing service provider. As a raconteur, on behalf of any global business organization, you can handle efficiently the relation with consumers & employees all over the world through this unique system. This is also an easy task to make a close bonding with your friends or relatives residing or working abroad through this type of conferencing service. This system is an ideal for those who want to lop off the travelling cost and many other problems related to making of a big business promotion. Anyone can get this facility at home, in the office, in your car or sitting in a pub, too.

Feature rich Conferencing

The web or audio conferencing solutions seems apt enough for Real-time communication in a professional environment as it takes good care of the necessary functionality in a corporate or business scenario. Users get the liberty of transferring the documents, applications and files effortlessly alongside sharing the whole desktop with the participants present on the other end. Effective features including white-boarding, drag and drop, annotations are being blended into the collaborative software to ensure proper brainstorming and real-time sharing amongst participants who are located distantly. Companies or individuals can choose these features as per their needs and requirements while acquiring international conferencing solutions from reliable service providers.

To let people well aware of the high-end features, the service providers have come up with collaboration software with intuitive interfaces. Such user-friendly web conferencing can be included into phone or audio conferencing platforms to ensure greater functionality to users. The large bold icons, cool interface designs, screen fit feature etc ensure easy operational functionality for new users. Besides, the conferencing products are well backed with online controls so as to help the participants in configuring dial-out options, participant settings and mute, unmute features from interface.

Working procedure of Worldwide Conferencing:

The methods of Global Call Conferencing start in a lucid manner; this are-

Conference Calling Number: In this process, you need an exclusive access number to get rid of paying high-priced international call rates. The caller may get a global toll-free number, to gain access into the discussion, in case you go for such types of call services provider.

Getting into through Access Code: The individual member of the conference must come into the PIN number or the specific access code for entering into the said discussion.

Start over the Discussion: After substantiation of the exact access code or recognition process, you can start your conference.

So, prior to selecting International Conferencing, you must particularly find out whether the systems match well with your factual requirement. It is expected that you can make good use of this article before initiating a communication with such type of Audio Conferencing.

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5 Simple Steps to Be a Media Star

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This series of articles are focused on how to become known as an expert. Today we will focus on how to gain media attention.

Dale Carnegie said in his famous book – How To Win Friends and Influence People, “babies cry for and grown men die for”. We all want attention and recognition. We seek media attention to get our name splashed in newspapers, radio and TV. Not only is it something we personally want but it is also a great strategy to gain expert status and get clients.

I have been written up in print, interviewed on radio and TV. Did you know one appearance on TV can catapult you into fame and launch your career into the stratosphere? Fawn Germer, who I recently hear speak, was featured on Oprah. She has leveraged it to the hilt. We all know what can happen if you are seen on The Oprah Show. Businesses become hugely successful and a million books are sold! Dr. Phil and Dr. OZ started as guests on The Oprah Show. Now they have their own shows.

So how do you get attention of the media?

Here are 5 simple strategies:

  1. Find an angle that will appeal to the media: It is quite easy to look up what current stories are already being covered in the media. Just find an angle to latch on to the story. It is not enough to say that you are a chiropractor or a massage therapist. What is new, unique or newsworthy about your profession?
  2. Prepare you story: Once you know the angle, create a pitch that is easy for you to communicate. Human interest stories are featured all the time. Pick a struggle and how you or a client overcame that struggle.
  3. Get a list of reporters: Today it is easier to find reporters on the internet. Social media has made reporters and journalists much more accessible. Pick the target market you want to focus on and find the reporters who cover such stories.
  4. Call or email them: Depending on the information you have and how timely it is, you can just pick up the phone and call the reporter. Make sure you are aware of simple protocols. TV, radio and print media – all have different strategies in collecting and sharing information. Pay attention to when and how you should approach the media.
  5. Build a relationship: I consistently write comments to the reporters. You will be amazed how many of them will reply back. Make it a habit to communicate with them so you can be recognized. Today the media is required to build a following and be in touch with their audience.

These simple and effective strategies will help you start moving towards being a media star.

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Popular Types of RV TV Mounts

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In today’s media-centric society, hitting the open road no longer means leaving it all behind. The consumer electronics market has seen huge sales in tablet devices, smart phones, and HD TVs with no signs of slowing down. With media players, satellite, and wi-fi, travelers can stay connected to entertainment, news, and business from almost anywhere they travel. The latest and greatest RVs being sold on the market come standard with built-in flat screen TVs and media centers – but what if you don’t own the latest and greatest?

Luckily, online retailers have the TV mounts and mounting brackets you need in order to install computer monitors and TVs in your RV, whether you are adding new ones or replacing old tube TVs. There are several types of mounts and brackets available as well, giving you flexibility in placement and functionality. Here’s a list of six common mount types and uses:

1. Flat TV Wall Mounts

Flat TV wall mounts are very straight forward, making them an easy and inexpensive option for the do-it-yourselfer. They are perfect for mounting TVs flush to the wall in a fixed position.

2. Tilt Mounts

The tilt mount is a more popular option than the flat TV mount because it allows the TV to be tilted up or down for a better viewing angle. With the ability to adjust tilt, TVs can be mounted higher than eye level, adding flexibility to TV placement.

3. Cargo Slide-Out Mounts

If you’ve ever wanted to watch TV while sitting outside of your RV, the cargo slide-out mount is a great option. Install this heavy-duty mount in a basement cargo space for slide-out use of an LCD TV up to 40.” You’re sure to be the envy of the RV park.

4. Under-Cabinet TV Mounts

Ideal for smaller TV sizes, under-cabinet TV mounts are great for use in the kitchen or other spots with overhead storage cabinets. The most popular under cabinet mounts fold up neatly against the bottom of the cabinet when the TV is not in use and also tilt and swivel for flexible viewing.

5. Articulating Mounts

Articulating TV mounts are a popular mount style because of their range of motion. With side-to-side swivel capability, the articulating mount is ideal for spaces with more than one viewing spot. The mount also allows the TV to fit close (although not completely flush) against the wall when not in use or when tilting is not needed.

6. Desk Mounts

This mount style is gaining popularity with RV owners who want to add computers to their travel accessories. They are compatible with TVs as well as computer displays and can be mounted to a desktop, countertop, or shelf.

With the use of TV mounts, you can mount your TVs or computer monitors almost anywhere and any way you want. Whether you want your TV to pull out, lift up, slide forward, tilt down, pan across, rotate, drop down, extend out, or swivel, many online retailers sell RV TV mounts from trusted brands to make it happen.

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Roku Channels

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There is no doubt in the minds of many people that Roku is the unrivaled leader among the many types of streaming media providers on the market today. They offer more channels than any other streaming media provider. Of all the providers that offer streaming media to your TV, the number one undisputed leader would have to be, Roku. This is because they have so much to offer when it comes to movies, TV shows, sports, and music.

With hundreds of channels available, you are guaranteed to have a variety of programming to choose from. You’ll be able to choose from public channels or private channels and we’re not talking about low quality channels. With the Roku streaming player you will have access to the some of the best channels that are out on the market. For those that love movies, all the great channels are there for you to access such as: Netflix, Hulu Plus, Crackel, Amazon Instant Video, HBO GO and many others.

Movies & TV

The Roku media player brings together a large selection of categories for you to choose from. Users can choose from Movies & TV, Sports, News & Weather, Music, Web TV, and many other popular categories. These channels offer tons of excitement. Most of the channels, as well as many others are available in high definition, making a better way to watch your favorite entertainment.

Sports

Movies and TV shows is not the only entertainment available for you to enjoy. This powerful little box also provides exciting sports content. Hockey fans that have NHL GameCenter Live subscription can access their favorite team and enjoy on demand broadcasts on their TV in HD. Other subscription packages available are the NBA game time and MLB. Plus many other FREE sports channels for any die hard sports fan to enjoy.

Games

The latest category to be added to the feature category channels is games. Yes, it’s true now there are games channels for you to access. They are proud to offer you a rich variety of some of the best games available. Some of the most popular games include, Angry Birds, Galaga, Texas Hold’em, Sudoku, and Jeopardy. Plus they are also constantly adding new game channels to their impressive collection.

There is much to like about this streaming player. By having access to Roku channels you will always have some kind of entertainment to keep you entertained. There is no denying that this is the best when it comes to streaming the best in entertainment.

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Media Addiction Quiz for Teens: Do TV, Video Games and Computers Run Your Life?

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Welcome to “The Media Generation”

Teens are spending so much time watching TV and playing with their computer and video games that the Kaiser Family Foundation has dubbed this generation “The Media Generation.”

The recent study found that children aged 8-18 were watching TV, playing video games, on their computers, and listening to music for a total of 6 hours and 23 minutes EVERY DAY! Many kids were doing two or more activities at once. Most of this time is still spent watching TV. Kids spent almost four hours every day watching TV. With so much time in front of   TV  and other  media , perhaps Kaiser should have labeled it “The Media-Addicted Generation.”

What excess TV, video game, and computer use may be doing to you

How much time you spend in front of a TV, video, and computer screen is important, because these activities have been linked to obesity, attention problems (like ADHD), and poor grades. Violent content may condition you to accept violence in your life. The sexual content of many popular shows and games may encourage you to experiment before you are ready. The TV can act as a depressant, stifle your creativity, encourage conformity, and simply waste your valuable time.

Find out if you are part of “The Media-Addicted Generation”:

1. Does your family have more than one TV set? Yes [] No []

2. Are you in front of a screen for more than 2 hours per day?Yes [] No []

3. Do you sometimes have trouble getting TV or video game

jingles “out of your head”? Yes [] No []

4. Is there a TV/video game/computer playing in your

home much or all of the time? Yes [] No []

5. Do you have a TV, video game, and/or computer in your

bedroom? Yes [] No []

6. Is it easy for you to turn off the TV/video game in the

middle of a favorite show/game? Yes [] No []

7. Do you ever rush home, ditching friends and family, to

catch a favorite TV show, play video games, or go on the

computer? Yes [] No []

8. Do you frequently eat meals while in front of the TV,

video games, or computer? Yes [] No []

9. Have you ever caught yourself unintentionally mimicking

a TV or video game character? Yes [] No []

10. Do you talk to and play with your friends more than you

watch TV, play games, and play with computers? Yes [] No []

11. Can you turn off the TV, computer, and video games OFF

right now and leave them off for three days? Yes [] No []

12. Do you ever mindlessly surf through TV channels or

the internet? Yes [] No []

13. Do you need TV, video game, or a computer to relax after

a rough day? Yes [] No []

14. Do you feel edgy, anxious, or “not right” if there is no TV,

video game, or a computer playing? Yes [] No []

15. Do you watch TV, play video games, and/or play on the

computer more than spend time with your family? Yes [] No []

16. Do you ever watch the TV, play video games, or surf

the internet longer than you intend to? Yes [] No []

17. Do you feel spend too much time with TV, video games,

or computer? Yes [] No []

18. Have you missed a special event with friends or family

because you were watching a TV program? Yes [] No []

19. Have you ever tried to quit watching TV, playing video

games, or going on computer, but were unsuccessful? Yes [] No []

20. Do you have difficulty limiting the time you watch TV,

play video games, or go on the computer? Yes [] No []

*Note: Time spent on the computer for homework purposes does not count:

To calculate your score:

For all questions, except for #6, #10, and #11, give yourself 1 point for every “Yes” answer and 0 points for every “No”. For questions #6, #10, and #11 give yourself 0 points for every “Yes”, answer and 1 point for every “No”. Add your total.

Your total: ____________

Scoring:

0-6: Great! Your TV, computer, and video games are not in control of your life. You are. But keep an eye on how much time you spend with these activities to make sure an addiction does not sneak up on you.

7-14: You are moderately addicted to your TV, video games, or computer. Maybe all of them. The good news is that with a little effort, a list of fun non-screen activities, and a reasonable schedule you should be able to keep your addiction under control. “The TV-FREE System” also helps you create a schedule that keeps you busy with fun, goal-centered activities. Follow your dreams instead of staring at a screen..

15-20: Oh dear. You probably have a serious addiction problem. You may need to take extreme steps, including getting rid of your TV or video games, to get in control of your time. Start with the device which squanders the most of your time. The good news is “The TV-FREE System” was designed to help even the most serious addict, and can be used for video game, or computer addiction as well.

Life is too short to “watch” it go by.

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Media Series: Issue 5 – Television Advertising

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Overview of TV

Television is the big dog when it comes to media dollar expenditures. There are a number of reasons for this but the obvious one is that more people spend more time in front of their TVs than any other media source. For hitting the masses, there is really no better opportunity from a media standpoint than TV. In short, TV has a proven track record of getting to consumers and shaping their behavior.

Upside of TV

Some of the upside I mentioned above, but there are a number of very good reasons why TV advertising can be advantageous.

  • TV gives you instant credibility. Consumers just seem to believe things they see on TV.
  • The ability to combine sight, sound and motion adds dimension and realism to your advertising campaign.
  • Through program selection, you can target your audience pretty effectively.
  • No medium offers greater mass global impact. Depending on your budget, TV has almost unlimited reach and a high percentage of people have more than one TV.
  • The creative opportunity is larger for TV. If you have the cash, you can take a camera anywhere and create incredible presentation.
  • Since it is generally a leisure activity, consumers spend a lot of time in front of a TV and they have the ability to immediately act on many buying impulses.

Downside of TV

TV advertising is not without its pitfalls, though, and any one of you reading this could list off some of the reasons as easily as I could.

  • To really hit the masses, broadcast TV is best and commercial spots are very, very pricey. Cable offers more affordable options but then you don’t hit the masses as well.
  • Research shows that you need significant repetition (at least 5-7 viewings) for your message to sink in. To get 5-7 viewings, you need to be on a lot more than that. Pricey.
  • Before you even buy commercial spots, you need to spend significant dollars to create a high quality ad. You can do it for less but generally not very well.
  • Much like radio, your commercial spot comes and goes and when it’s out of sight it falls out of mind. That is, unless you buy more spots.
  • As a rule, people don’t want to watch commercials. The turn on the TV to watch the program. With more and more channels available, it’s easy to skip the commercials.

Main Thing To Know About TV Advertising

Television is the largest target of media dollars for a reason and it’s attractive for a lot of reasons. My problems with TV are that it is very expensive (when done properly) and it’s somewhat inefficient no matter how well you do it. My advice is, if you have the brand and the budget to do it right, TV can be money well spent. You need to have a high quality ad, lots of repetition and the right commercial time. If you’re not sure you have the budget, then you don’t have the budget. You’re much better off not doing it than doing it poorly.

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