The Best Roku Media Sources

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Roku is a streaming media player that plays video, music, and other media. Roku connects your TV to an amazing amount of content with no computer required. All you need is a high-speed Internet connection. Roku can be set-up in as little as 5 minutes and is simple to use. Also, because it streams the media directly from the Internet to your TV, there is no need to wait for downloads. Your favorite media is available instantly.

There are many Roku Media options available. The most popular media providers include Netflix, Hulu Plus, and Amazon Video On Demand. All three of these options provide access to your favorite movies and television programs in high-definition.

Netflix currently has an unlimited streaming subscription option for only $7.99 per month. The Netflix library contains nearly every movie or television show available on DVD. However, the portion of the Netflix library available for streaming is smaller. Most new releases are not available for streaming with Netflix. Also, a Netflix subscription does not give you access to current season TV shows.

Hulu Plus is a very popular service video streaming service. It offers a subscription for $7.99, the same price as the Netflix streaming only subscription. Hulu Plus offers current and prior season TV shows from most networks. It also offers a large selection of movies, although many new release premium movies are not available.

Amazon Video On Demand has a different pricing model than Netflix or Hulu Plus. Amazon Video On Demand does not have a monthly fee. Instead, you pay to purchase or rent movies and TV shows. TV shows and movies can be rented for as little as 99 cents. Amazon Video On Demand offers nearly any movie or TV show that is available on DVD. It also offers current season TV shows.

The best Roku media source for you depends on what content you want the most. To cover the most options with the least cost, many people chose to purchase a monthly Netflix subscription and then supplement this with an occasional Amazon Video On Demand purchase. This way, you get most of your favorite content for $7.99 per month. Then, if there is a must watch TV show or new release movie that is not included in the Netflix library, it can still be purchased from Amazon Video On Demand.

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Snappy Sound Bites Will Turn a Tv Appearance Into a Huge Success

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Anyone wanting to be a guest on Oprah or Good Morning America must learn to master the fine art of generating sound bites for television. Television thrives on sound bites – those brief, quotable remarks that will be repeated again and again on television news and talk shows. Sound bites are the pearls that flow out of our mouths into the ears of TV producers and onto the airways.

If you want to be quoted, you must convert the message points in your book into sound bites. To do this remember that analogies, bold action words, emotions and personal examples, attacks and absolutes make good quotes and sound bites. The highly personal, classic sound bite has action, emotion, and attacks – all of these elements will work to make reporters swoon.

My experience as a publicist and book marketing consultant has taught me to shy away from humor which can be a tricky business. What seems funny to colleagues, friends, or family at 5:30 p.m. may not seem so funny the next morning when you read your comments in USA Today. Sarcasm and teasing types of humor usually don’t work well in the media because you lose control of context and, in the case of print media, you lose the ability to communicate with your voice and facial expressions. The humor that is most effective is self-deprecating humor.

What about YOU? Are you skilled enough in producing sound bites to earn an interview on local or national TV? If you’ve not had media training, believe me it’s too late once you get the call. You may have to get in a car or on a plane within an hour’s notice. It’s too late to get the training then. That’s why you need to be prepared before you get the call. When my clients agree to media coaching, my first choice for them is TJ Walker, CEO of Media Training Worldwide.

TJ Walker is one of the leading authorities on media training in the world. With more than 20 years of media training experience, Walker has trained thousands of CEOs, authors, and experts, including leading government officials in the United States, European Prime Ministers, and African diplomats.

Here’s TJ Walker’s Sound Bite Checklist:

1. Create sound bites that are 10, 15 and 30 seconds.

2. Work an example into the sound bite.

3. Clichés make good quotes and sound bites. Reporters can’t write clichés, but they love quoting other people using clichés.

4. Humor makes good quotes and sound bites but the problem with using humor in front of the media is that someone somewhere is likely to be offended, resulting in a permanent public record of your remarks. So, quip if you must, at your own expense and your own risk.

5. One great way to get your message quoted by reporters is to state your ideas in the form of a rhetorical question.

6. Opposition quotes make good quotes and sound bites. Opposition quotes remain a favorite of reporters, but use them only if and when they are appropriate to your message.

7. The first letters from the following: Analogies, Bold action, Emotions, Attacks, Clichés, Humor, Pop culture, Rhetorical questions, and Opposition quotes spell out A BEACH PRO. The higher number of A BEACH PRO elements you use, the greater your chances are of being quoted. If you have not used any A BEACH PRO elements, you will not be quoted.

8. Absolutes are absolutely quote worthy. If I say “We will be the next champions” that has a better chance of landing in the story than “We are hoping to win.” Saying “Our company is the top performer in this field” would be another example.

9. Recycle your quotes. If one worked well with another media interview in the past, use it again.

10. Populate your quotes with pop culture references.

11. Put analogies in your answers, use bold, action-oriented words, let your emotions flow freely, and attack your way to the headlines.

Memorize that checklist but understand that a sound bite is only one aspect of a successful television appearance. You also must be concerned about your total message, the knowledge you display, and the self-confidence you demonstrate.

As a book publicist I’ll prepare questions for our clients ahead of time and include those in our press kits emailed to the stations. Often times the television host will read those questions right in order. Other times they refer to our questions and include some of them. That’ll help you because you’ll know what to expect and you can respond with the “sound bites” you’ve already developed.

The bottom line: Prepare some clever answers and snappy sound bites ahead of time, rehearse them every day and you’ll sound like a pro turning your TV appearance into a huge success.

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Spokane TV Stations: From Analog to Digital

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Spokane TV stations are broadcast companies in Spokane Washington that transmits programs over a television (medium). The most recent technology promotes that broadcast signals will be switched to the new digital signal. There are a number of well-known TV stations in Spokane which is already broadcasting digitally. So it exactly means that they will all switch off the analog signals by next year. When switched to this latest innovation, viewers will discover that stations are able to add auxiliary channels.

Here is a list of Spokane’s TV stations that serves the Spokane television market provided with their corresponding channels:

  • KREM Channel 2

KREM Channel 2 is one of the television stations in Spokane, WA which serves the Spokane television market. This TV station is located in 4103 South Regal Street Spokane, WA 99223. The programming of the station is run by the CBS network. KREM operates with 893 kilowatts of power and is owned by the Belo Corporation.

  • KXLY Channel 4

KXLY is a television station which runs programming from the ABC network. KXLY is a digital full-power television station that operates with 23.3 kilowatts of power and is owned by Spokane Television Group, a subsidiary of Morgan Murphy Media.

  • KHQ Channel 6

This TV station has just completed its installation and testing of a new digital antenna to greatly improve the station’s signal strength last week. The station runs programming from the NBC network and operates 45.1 kilowatts of power. The station is owned by The KHQ Television Group, a subsidiary of Cowles Publishing Company, which owns The Spokesman-Review newspaper.

  • KSPS Channel 7

This TV station which broadcasts three channels, including channels 8 and 44 has modified its digital frequencies. This change will be effective next year. The station runs programming from the PBS network and operates with 21.6 kilowatts of power. KSPS Channel is owned by Spokane Public Schools.

  • KWSU Channel 10

KWSU is a television station in Pullman which runs programming from the PBS network. KWSU with 6.2 kilowatts of power and is owned by Washington State University.

  • KSKN Channel 22

KSKN is a television station in Spokane which runs programming from the The CW network and identifies itself as “CW 22”. KSKN operates with 250 kilowatts of power and is owned by Belo Corporation.

  • KQUP Channel 24

KQUP is a television station in Pullman, WA which runs Daystar programming and identifies itself as “KQUP 24”. KQUP operates with 57 kilowatts of power and is owned by Daystar Television Network.

  • KCDT Channel 26

KCDT is a television station in Coeur d’Alene, ID which runs programming from the PBS network and identifies itself as “Idaho PTV”. This television station operates with 38 kilowatts of power and is owned by Idaho State Board of Education.

  • KAYU Channel 28

KAYU is a television station in Spokane, WA which runs programming from the FOX network and identifies itself as “FOX 28”. KAYU operates with 91.4 kilowatts of power and is owned by Northwest Broadcasting.

  • KGPX Channel 34

KGPX is a television station in Spokane which runs programming from the ion network. KGPX is a digital full-power television station that operates with 104 kilowatts of power and is owned by ION Media Networks.

  • KHBA Channel 39

KHBA Channel 39 is a low-power TV station broadcasting locally on UHF. This TV station is the only local Christian station which runs programming from 3ABN. The station is owned by He’s Alive Broadcasting Association.

Get the latest news scoops that you want at Spokane TV stations.

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Digital Media Players – Interesting Predictions For 2011

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Technology for digital media players changed dramatically in 2010. For the first time ever, a person could store all their movies, music, and photos in one place and stream them directly to their living room television. So exactly what can we expect for 2011? I think 2011 will be a furiously fast year for digital media sreamers and we will see jumps in technology and a drop in price also.

  • Every Major Television Manufacturer Will Include Digital Media Player Technology As An Included Feature – This device was the first to connect the home computer to the home theater. I know that Apple has the Apple TV and there are a few other devices out there that kind of got close to the mark, but full media streamers were the missing link. Now, with storage becoming more affordable, a person could make a backup copy of every DVD in their personal collection. The digital player allowed for streaming of video and audio, including high-definition, straight to your living room television. Coming in 2011 will be the full on emergence of Wifi enabled televisions that can connect to the internet and your home network. Sony televisions are even including things like widgets that make things a lot easier. In 2011 you will have the ability to connect and stream your media to your television without the need for the player. If you aren’t planning on upgrading your television, don’t worry, you can still get a super high-tech player with all the bells and whistles.
  • Streaming Players Will Increase Portability And Storage Capacity Will Be Included – Because the actual size of the technology like circuit boards and memory, I believe the size of the media players will also shrink. The smaller size will mean that it will be easier to travel with your player. For those that have video connections and screens in their car, this could mean that you can take your entire DVD collection with you without even needing to bring a single DVD. Now, most players have the option for the user to install their own 2.5″ SATA hard drive so that they can store the media directly on the device. Let’s say you don’t have a wireless network at home, storing your digital music, movies, and photos on the device means that all you have to do is take the player to your television and connect directly with A/V cables. In 2011 I believe we will see players come standard with built-in hard drives or solid state drives.

These are just predictions, but I look forward to seeing if these happen. These are not guarantees by any means. If you are considering whether to buy a digital media player now or maybe considering getting a television with the capability built in, you might want to hold off a little longer to see what happens.

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Sling Media Technologies For Satellite TV Viewers

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Now you will be able to watch your favorite live or recorded television program even when you are not in your home. The service providers of satellite TV have entered in a long term business venture with Sling Media to introduce some of their technologically superior products for its subscribers. The introduction of these high tech devices has completely changed the way of watching TV contents.

Sling Media is a California based Technology Company that came in to existence in the year 2004. Their first product Slingbox was launched in the US market soon after the formation of this company and become huge popular among people. Slingbox is a first of its kind product that is capable of streaming live or recoded television contents over the internet. With the help of this device, people can see their TV shows either on their notebook PCs or on their smartphones. Seeing the immense popularity of their Slingbox hardware, the company launched many variants of Slingbox. The variants are Slingbox Solo, Slingbox 700U and Slingbox PRO-HD.

The Slingbox hardware’s are equipped with a unique technology called Placeshifting. In fact this is the technology that is enabling you to take your TV along with you. With the help of this technology, the recorded or live TV programs are streamed via high speed broadband internet connection. Therefore you can enjoy your chosen show either from a hotel, restaurant, coffee shop or even half way across the world. Just think for a while, you need to attend an important business meeting and on the same day one of the biggest collage football event is about to take place. You simply cannot skip the meeting nor do you want to miss the game. You might have faced such problems like this in your life.

The problem can be solved only when you get one of the Slingbox devices in your home you can get this amazing hardware from your satellite TV service provider. Simply connect the Placeshifting with your existing DVR enabled receiver by using the composite AV cable. After that you need to connect your network router with the Slingbox device by using the supplied Ethernet cable. This is how you must connect your Placeshifting enabled Slingbox devices with your DVR and network devices. But it is always advised to go through the instruction manual thoroughly before proceeding forward.

To watch your favorite TV content on your notebook PC or smartphones then you need to install Sling Player software on both devices. SlingPlayer software is a product of Sling Media and is available for Microsoft Windows and Apple’s Macintosh. It is also available for various mobile platforms such as iPhone OS, Blackberry OS, Windows Mobile and also for Symbian mobile operating systems. Once this software is installed on your PC or Mobile then your device becomes ready to play the streamed contents from your satellite TV receiver.

So here you can see that satellite TV service is all about technology. The service providers have introduced this amazing technology so that you cannot miss any of your favorite TV show.

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WD TV Live Hub

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WD TV Live Hub With 1TB Hard Drive

What is the WD TV Live Hub? It is a convenient and easy way to funnel all those media files into one central location and watch them directly from your TV. Not just the files on your computer, but it also streams directly from the internet. And when you have all of your files accessible to the WD TV Live Hub, you can then stream it to any other location in your house that’s set up to handle the media stream. It even handles sending out several streams at one time. Think of it as a mini media server under your TV. But what really sets this apart from the rest of the streaming field is its onboard 1TB hard drive. Let’s break down the features.

WD TV Live Hub File Support

When Western Digital set out to make a device of this kind they no doubt wanted to learn from the mistakes of some of the competition, namely Apple TV’s lack of file support. So here are the files that the WD Hub can handle.

Video

AVI (Xvid, AVC, MPEG1/2/4), MPG/MPEG, VOB, MKV (h.264, x.264, AVC, MPEG1/2/4, VC-1), TS/TP/M2T (MPEG1/2/4, AVC, VC-1), MP4/MOV (MPEG4, h.264), M2TS, WMV9

Audio

MP3, WAV/PCM/LPCM, WMA, AAC, FLAC, MKA, AIF/AIFF, OGG, Dolby Digital, DTS

Photo

JPEG, GIF, TIF/TIFF, BMP, PNG

This is very convenient if you have collected a number of odd and different files from multiple locations lost in a sea of folders just sitting on your hard drive. (You know you do.) Well this can assist in sorting it all out very handily, and who knows, you may even rediscover some old videos you loved when you first saw them but simply forgot you had them.

Streaming

A computer is not necessarily needed in order to benefit from the WD Hub. It connects to directly to the internet and gives you access to online services. Here are some of them in no particular order.

Netflix, Blockbuster, YouTube, Pandora, Facebook, flickr, Live 360, Media Fly, AccuWeather.

Storage Capacity

There are several other devices on the market that are similar to this one. But as I said at the beginning what really sets the WD TV Live Hub apart from the rest is the onboard 1TB Hard Drive. How much can 1TB hold you may ask?

  • Up to 285,000 digital photos
  • Up to 250,000 songs (MP3)
  • Up to 25,000 songs (uncompressed CD quality)
  • Up to 76 hours of Digital Video (DV)
  • Up to 440 hours of DVD quality video
  • Up to 120 hours of HD video

Now that’s a lot of time spent in front of the TV. And just how will you get all those files in and out of the WD Hub? On the Hub itself it has Gigabit Ethernet, front and back USB 2.0, HDMI 1.4 (that’s the latest version), Composite A/V, Component video, Optical audio. The only thing you need to supply is the cables. All this for around $200.00.

Final Thoughts

Now this isn’t to say that Western Digital has come out with the perfect device. While the navigation is fairly straight forward and easy to use it still takes a bit of navigation to find what you’re looking for. All in all though it’s a solid product with good support from Western Digital. After a little bit of set up you’ll be watching movies, looking at photos and going through all those forgotten files on the big screen.

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Streaming Video Using Real Media and Flash

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In this article, we will examine two of the most commonly used formats for video streaming, Real media and Flash.

Real Media video streaming

Real Media was one of the first serious video streaming formats. When it was first introduced, it was widely heralded as one of the best platforms for streaming, however, it has been challenged in recent years by rivals from other software companies.

One of the main objections many people have towards Real is that it requires users to download Real Player software. Although this is free, users are strongly encouraged to purchase the full version and this has led to many people shunning it in favour of other, more commonly used platforms. 

From a technical point of view, the video images in Real Player tend to be less sharp than other formats. Moving images are reasonably well represented, however, the finer detail is often lost.

These factors have meant that many users and developers have grown disillusioned with Real and its future as a video streaming platform looks in doubt.

Flash video streaming

Flash is one of the major contenders in the world of video streaming, and is the format most commonly favoured by developers. As it is one of the most common plug-ins, it is one of the most accessible formats, and as such, it is one of the most popular and widely used.

Praised for its wide range of features, flash video streaming allows you to offer the most advanced media streaming available. As the most well-supported, cross-platform player, Flash enables interactive video and animations and advanced integration with web pages.

On the downside, Flash is expensive and can be a complex platform to work with. In order to get the most from it, developers will have to use and get to grips with the Adobe Flash authoring program.

Flash comes in two forms:.swf  is the standard type of file which is used in web pages, and .flv is a special format that can be called from within swf files.

Streaming Video Using Flash

As with most video streaming formats, Flash provides two different ways to deliver video from a web page.

Streaming

In order to stream Flash video, you will need to use a special type of server application called Flash Media Server (FMS). This is the most advanced solution and is suitable for those looking for the most bespoke and impressive video displays.

Progressive Download

Progressive download is the most commonly used and simple method of video streaming, requiring only a standard web hosting service. Despite its limitations, and the fact that it is not ‘true’ streaming, it is a more than adequate substitute for most people.

This article was brought to you by Streaming Tank, who offer a range of web   TV ,  media  streaming and webcasting solutions for organisations across the U.K

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History of the Media, Radio, and Television

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When were the forms of media created? When did advertising first show up? Who owns the media?

Creation of the various forms of media

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Newspapers & Magazines ~ 1880

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Movies ~ 1910

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Television ~ 1945

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Cable Television ~ 1980’s

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Satellite Television, Internet, Digital Communication ~ End of the 20th century

In 1920, radio was first developed, primarily for use by the military, strictly for sendingHistory of the Media – Old Radios messages from one location to another. David Sternoff, the then-president of RCA, first had the idea to sell radio sets to consumers, or what were then called radio receivers. However, consumers needed a reason to buy radios, so RCA was the first to set up radio stations all over the country. Between 1920 and 1922, 400 radio stations were set up, starting with KBKA in Pittsburgh. Stations were also set up by universities, newspapers, police departments, hotels, and labor unions.

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By 1923, there were 600 radio stations across the United States, and $83 million worth of sets had been sold.

The biggest difference in radio before and after 1923 was that the first advertising was not heard on the radio until 1923. RCA at the time was made up of four companies:

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AT&T

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General Electric

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United Fruit

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Westinghouse

United Fruit was one of the first global corporations, and one of the first to advertise on the radio. The AT&T division of RCA first thought about selling time on the air to companies, which marked the start of “toll broadcasting.” WEAF was the first station to operate this way, causing widespread outrage, and accusation of “polluting the airwaves.”

Because of this controversy, the practice of selling advertising time was called “trade name publicity.” Sponsors linked their name with a program on the air, rather than advertising a specific product in a 30 second “commercial” as we know it today.

Why did AT&T decide to experiment with charging companies for air time?

AT&T was not making any money from broadcasting at the time since they only made transmitters, not receivers. They only made money when new radio stations bought the equipment required to broadcast. They did not make money from consumers buying radios.

AT&T also started the practice of paying performers for their time on the air, rather than only volunteers, which was standard practice for radio content up until that point.

The first radio network

In 1926, RCA set up the first radio network, NBC. They decided it was more effective and efficient to produce shows in New York City, and then link the main radio station with stations all across the country, connected by AT&T (another RCA company) phone lines. (Now television networks are linked by satellite to their affiliates).

This was the beginning of the network affiliates system. The ideal network makes sure everyone in the country is capable of listening to their signal. NBC at the time had two philosophies:

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Radio content was a “public service,” whose function was to sell radios.

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Radio content was designed to generate income from advertising.

History of the Media In 1927, the second network was formed. It was CBS, started by William Paley. Paley was the first to think that networks could make money strictly from advertising, not even getting involved in the sales of radios. Like AT&T, CBS did not make radios. From the start, they made their money from selling advertising.

The rising of radio networks caused the Radio Act of 1927 to be passed, which established the FRC, or what is now known as the FCC, to allocate broadcast licenses. The need for such an organization was brought on by the fact that airwaves are limited resources, and broadcasting itself is a scarce public resource. By the 1930’s, the structure of radio have been set by the commercial format, although advertising never dominated radio like it would television later on.

In the 1920’s and ’30’s, radio programs were divided into two groups. Sponsored shows, which had advertisers, and unsponsored shows, which did not. The radio station paid for the unsponsored shows. The sponsored shows, on the other hand, were created entirely by the company sponsoring the show; advertisers were totally in charge of the radio station’s content. The content became advertising. Radio set the precedent for television, in that the same companies that controlled radio early on went on to control television.

Soon thereafter, television inherited the structure of radio. In the ’40’s, during the rise of television, RCA also held a monopoly on all television sets sold. By 1945-1955, advertising had taken over all of television. Television was organized around the premise of selling things. The entire television industry was creating a political atmosphere of suspicion and fear. Senator Joseph McCarthy, the founder of McCarthyism, which was based on the fear of Communism, and the HUAC (House Un-American Activities Committee, began to question people involved in television about their beliefs and associations.

What affected television in its early stages?

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Politics (McCarthyism / HUAC).

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Blacklists: From almost the inception of television, many writers, directors, and actors were considered to be pro-Communist and/or un-American.

Certain topics were totally off-limits at the time for television, particularly issues of race relations in the 1960’s. Overall, networks were not happy with the political situation for television in the 1960’s, both in terms of the blacklists, and of the fact that when every show had one sponsor, that sponsor controlled the entire program. Networks preferred to control the program, by way of moving to multiple sponsors/advertisers, where networks would retain control of the show, and advertisers would buy time in between the programming.

In the 1950’s, networks decided to eliminate the practice of sponsors controlling the shows with a move to spot selling, or advertisements between programs, as we know it today. What caused the move to spot selling?

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Discovery of fraud in the quiz shows on television. Quiz shows were extremely popular at the time, and were liked by the networks, the sponsors, and the viewers alike. It turned out, however, that quiz shows were largely fixed. Charles Van Doren on “21” became a huge star due to his repeated wins, until it came out that the whole thing had been fixed. In the case of “The $64,000 Question,” the owner of Revlon was personally hand-selecting the winners and losers on the show.

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It was becoming financially difficult for just one advertiser to support an entire show.

Around this same time came the inception of ratings to measure a show’s popularity. Ratings, quite simply, measure the number of people watching a show. To understand why ratings are so important, it’s crucial to understand how the television industry works, through three questions, and their respective answers:

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Who owns television? [The networks]

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What is sold on television? [Viewer’s time, not television shows]

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Who are the customers of television? [Advertisers, not viewers]

This might be a counterintuitive concept for some. The networks, which own television, areHistory of the Media – Old Television the buyers of shows, not the sellers. On the other hand, they sell our eyeballs, so to speak, to advertisers. Networks want the maximum possible profit from buying and selling time, both viewers’ time, and advertisers’ time.

The primary measure of television ratings, which determine the price of that time being bought and sold, is AC Nielsen, an independent company which provides information as to who watches what on television. Currently, about 4,000 households are used to represent the national viewing of television. In the 1980’s, only 1,200 households were used. Some households have an electronic device installed on th
eir television which tracks what they watch, while others keep a diary of viewing habits.

There are two measures for determining a show’s audience. One is the rating, and the other is the share.

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Rating: Percentage of total homes with televisions tuned into a particular show.

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Share: Percentage of those watching television at a particular time who are tuned into a particular show.

The share is always greater than the rating. Ratings are more important for advertisers, and share is more important to the networks.

Example:

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Total households with televisions: 150 million

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Total households watching television at 8pm on Monday nights: 90 million

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Total households watching American Idol at 8pm on Monday nights: 45 million

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Therefore: Rating: 30, Share: 50

It’s important to note how many factors can skew the results. Shows cost producers much more than the networks typically pay them for those shows. The way for producers to make money is by getting the networks to renew the show, in order to have a shot at making money from syndication on other channels, also knows as reruns. That is the case when individual stations (say for example, the Miami affiliate of ABC wants to carry Seinfeld), buy the rights to a show from the producers of that show. Shows that last only one season, for the most part, lose millions of dollars. One of the most important factors in whether shows will be renewed or not is their rating.

This brings us to how ratings can be skewed. For example, if a show has a 20 share, and it needs a 25 share to be renewed for another season, what might the producers do? In principle, they need to convince another 5% of the people watching television when their show is on to watch their show; this is no simple task, as that involves convincing millions of people. However, since the ratings are based on those 4,000 Nielsen households, that means that they could convince just 200 Nielsen households to watch their show, which would increase the share from 20 to 25. This is why Nielsen households must be kept totally secret from the networks. When the Nielsen households have leaked to the networks, one way which they got people to watch their show was by offering viewers a small sum of money for filling out a survey about a commercial which they were told would play only during a particular show. Since they had to watch that channel while their show was on, this would boost the share.

Once ratings are determined, advertising prices are set by two factors:

* The size of the audience.

* The demographics (income, age, gender, occupation, etc) of the audience.

In short, the job of television programs is to collect our time as a product, which they then sell to advertisers. Programs have to support the advertising, delivering viewers in the best possible state of mind for buying when the time for the commercials comes, which brings us to the Golden Age of Television.

The 1950’s are considered the “Golden Age of Television.” During this time, something called the “Anthology Series,” where different actors each week took part in a show gained History of the Media – I Love Lucypopularity across the board…that is, with everyone except for advertisers. The anthology series format was not right for advertisers, as it covered topics which involved psychological confrontations which did not leave the viewers in the proper state of mind for buying the products shown to them between program segments. The subject matter of the anthology series was of the type that undermined the ads, almost making them seem fraudulent.

This brought up the question of what to network executives actually want shows to do? The answer is not to watch a program that makes them feel good, makes them laugh, or excites them, but rather to watch the television for a set amount of time. With so many new shows being proposed, standards began to be intentionally, or unintentionally, laid out for what shows could and couldn’t do. Risks could only be taken at the beginning and/or end of shows. Laugh tracks were conceived to tell the audience when to laugh. Programs began being tested with audiences prior to being put on television and/or radio. Show writers now had to write shows that would test well.

Naturally, this caused many of the same elements and themes to appear in all shows. This was the beginning of recombinant television culture, where the same elements are endlessly repeated, recombined, and mixed.

This same culture is what perpetuated the idea that people watch television, not specific shows. While people certainly choose to watch certain shows instead of others, people less commonly choose to watch television instead of other things. People watch television. Regardless of what was on, television viewing rates were extremely stable.

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LED Display Becomes New Force in Media

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LED display becomes new force in media, big-screen LED has been LED the development of important components of the area, a large entertainment, sports events, the theme displays important part of the square, with application of new technology, new forms emerging outdoor advertising, outdoor advertising display media should be timely. In all advertising media, outdoor advertising is the most ancient forms of media. It and the birth of the trade at the same time and rooted in the city, and city people’s economic, cultural and social lives, it is the brand and products of the media, it’s also a beautiful urban prosperity developed. These features form the outdoor media unique and irreplaceable value.

The new outdoor media: LED large screen irreplaceable LED full colour display is the 1990s in the world quickly developed new information display media, it combines the modern high-tech, with energy-saving, environmental protection, colorful, can display dynamic picture and text, Visual range, and a series of advantages.

Outdoor LED screen advertising screen area, Visual effects, can fully attract the audience’s eye, is a media and high technology of a new medicine. Led display media also has a valid arrival rate of ads, and TV, newspapers and other media forms of comparison, the price is relatively low. These unique value makes the led display media logically became the new outdoor media. Such as the United States and Las CBD and Japan Tokyo Ginza’s vast swathe of LED screen not only advertising marketing features, is also a world-renowned symbol of the large enterprise identity – in a dominant position within the industry of the enterprise was able to broadcast advertising here, and here for broadcast advertising of enterprises have made people feel its brand position in the world.

And the traditional outdoor media, led display is not just simple outdoor media, it also combines TV and other media properties and advantages. And, led display is not just simple outdoor media and television media, it has greater creativity and more extensive and consumers of temporal and spatial interaction and communication, can be three-dimensional space to meet the individualized needs with the concept of communication in the digital age, is a unique form of screen.

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